To launch Savage X Fenty's new sport line, the brand wanted to entire the category with a unique perspective for a TV-driven 360 campaign. We wanted to articulate both the style and function of the product (pieces could be worn to both the gym and the club), and the fact that these clothes could support women in any "sport" they participate in, whehter you feel playful or powerful. So, the launch campaign became Power X Play.
Agency: Giant Spoon
Agency: Giant Spoon