Our team was tasked with defining what makes the YETI brand uniquely "YETI" while they scaled their business after going public. We created the company's first brand book, defined their core and growth audiences, strategized product rollout, and created a national product campaign.
The YETI Presents campaign featured brand ambassadors using YETI products as they showcased the more relatable side of their outdoor pursuits. When other outdoor brands spoke to competition, we positioned YETI to stand apart by highlight the deeper purpose and fulfillment that outdoor experiences offer.
Agency: Giant Spoon